For anyone in the trades, slow season is often greeted with a large sigh of relief. That’s because slow season usually occurs right after an explosion of work. When you’re in the field and office more than twelve hours a day for an extended period of time, no work sounds pretty enticing.
While many tradesmen operate in a feast or famine mode, your business thrives when you use all of your time productively. During slow season, it’s the perfect opportunity to assess your business, organize for the coming year, and launch marketing efforts to engage new (and previous) customers.
Top 5 Ways Plumbers Can Use the Slow Season More Productively
If the summer and fall months had you working long hours, it might be tempting to stop concentrating on work when the phone has quieted down. However, if you use the time productively, you can increase your revenue and organize your business for a more streamlined, less stressful coming year. There are a lot of marketing and organizational initiatives that can help your business.
Try these five tips to improve your business during your slow period.
- Plan Training for Personnel. Whether you run a small plumbing business or have numerous employees, adding training to your yearly routine keeps your technicians up to date on the latest techniques and helps bolster your reputation. Take this time to assess skills and see where there might be the need for additional training among your staff. You can also use this time to upgrade other skills that will benefit your business – networking with other professionals in the industry, upgrading your administrative process, or improving your marketing outreach.
- Update or Create Your Business Plan. If you don’t have a business plan, take the opportunity to create one. This will help you see where your business is, and what goals or benchmarks you should be striving for during the course of the year. If you do have a plan that’s getting dust in the back of a file cabinet or lost somewhere in the documents on your computer, pull it out and assess it thoroughly.
- Assess Your Needs for the Coming Year. Take a solid day and assess all of your business protocols so that you can better judge your needs in the immediate future. You might make a list of different areas where you want to see improvements. You might also see a need to hire more people as the work picks up or when upcoming projects start. When you’re organized in advance, you have the opportunity to take some time in hiring the right people and launching good initiatives to further your business.
- Assess Your Marketing and Upselling Techniques. Marketing is a key factor to any business. Take a good look at how you’re getting your name in front of prospective clients and see if there are easy ways to attract new business or upsell existing customers. The slow season is a good time to go over client files and invoices from the year. Note clients who indicated that they had additional work they wanted to pull off for later and make sure that you reach out to them. You might also send out reminders for yearly maintenance needs.
- Equipment Maintenance. Your slow season is a great time to go through all of your equipment and make sure it’s in working order. Conduct an inventory of your equipment and have everything assessed. At WHEELER-REX, we have service centers all over the globe, so we can get you and your tools back to work – fast!
Using your slow periods productively means that your business is better organized to handle large projects and the stress of the busy season. Look at this time period as an opportunity to invest time in your own business that will pay off in profits throughout the year.