Having a website is like having a cellphone, without one it’s hard to live your life, let alone successfully run a business. However, in an age where 90 percent of consumers read online reviews before deciding to use a company’s products or services, and 93 percent never look beyond the first page of search engine results, a website must do more than simply exist. In order to attract consumers, build brand loyalty, and grow your business, your website needs to have a few key attributes.
4 Must-Have Plumbing Website Features
Almost every home or office will have to call a plumber at least once a year. To find the best plumber, the majority of consumers will turn to a quick Internet search. Upon visiting a website the consumer will decide in less than nine seconds if they want to learn more or visit a different site. When first impressions mean getting the call for a new job or watching your competitors take all of the new clients, it’s vital that your plumbing website works for you, not against you. If you want your website to be more than a URL, then you’ll need to use the following four features to attract customers and build your business.
- Clearly listed services. — New customers are typically calling about specific services. As such, your website needs to provide a bulleted list of your services along with a brief description and a linked contact us call to action. By listing your services and a small description you can optimize each page for certain keywords. For example, under the Residential Services page you might discuss clogged drains, frozen pipes, sewer system repairs, water lines, sump pumps, and plumbing maintenance. Remember that 93 percent of consumers won’t look past the first page of search engine results, which means that the right keywords and SEO best practicesneed to be used if you want to reach the top results.
- Links to products. — Does your plumbing company use certain products? Does your team specialize in working with certain brands? If you answered yes to these questions, then you need to include descriptions and links to these products or brands. A customer wouldn’t take their Porsche to a mechanic who specializes in Hondas, so why would they use a plumber who doesn’t specialize in repairing their Miele, G.E., Wolf, Samsung, Maytag, etc.? In addition to mentioning your team’s specialties you should also let customers know that your plumbing company only uses the highest quality tools and materials, such as those provided by WHEELER-REX.
- A blog with helpful articles. — It’s not enough to simply state that your plumbing company is “the best,” or “incredibly knowledgeable,” or “dedicated to high quality work,” instead, you must show these attributes. A blog is a great way to establish your status as an industry expert. Whether you want to discuss the dangers of DIY plumbing on leaky pipes or create an infographic that showcases the warning signs of a faulty furnace, a blog is a great way to show future customers that your team is truly the number one choice.
- The right mobile friendly layout. — Over 60 percent of online searches are conducted from smartphones or tablet devices. Simply put, your website is working against you if it is not mobile friendly. To make your website mobile friendly, make sure that the content is easy to read, paragraphs are written in manageable sizes, graphics and photos load quickly, embedded links are easy to find, and contact information is prominently displayed. When people are on-the-go they don’t want to spend precious minutes searching for information. Instead, they want to open your site, see that you offer the desired residential or commercial plumbing services, and click on an embedded contact us phone link to call to make an appointment.
Make Your Plumbing Website More Than A Page On The Screen
A plumbing website doesn’t have to be filled with fancy graphics to be effective. It doesn’t have to contain pages of information to be informative. Instead, if you want your website to work for you, then it needs to clearly list your services with an appropriate call to action, include links to high quality products, feature a blog with useful (and up-to-date) articles, and be mobile friendly. Through these four features you can increase the effectiveness of your plumbing website as you look to find new customers, increase brand loyalty, and successfully grow your business.