blogging, news

Why SEO Is Important For Contractors

In the old days, contractors would often build their businesses solely through word of mouth referrals. These referrals would come from existing clients who would point their friends and family towards the Yellow Pages, where the contractor’s contact information and maybe a quarter page ad would be listed. To further aid business growth, contractors would also use billboards or lawn signs to advertise their in-progress and completed projects. As the days progressed, the lawn signs and billboards saw the addition of websites, social media pages, and online reviews. Together, all of these tactics form crucial components of any contractor’s marketing efforts. However, in today’s world, if you want to grow your business, then you need to remember the importance of SEO.

 

Digital Marketing Is Only As Good As The SEO It Implements

Did you know that your digital marketing efforts are in vain if you aren’t reaching the right audience? Did you also know, that you can only reach the right audiences through SEO best practices? Before you panic about your lack of SEO, take a deep breath and remember that SEO can and should be easy to implement thanks to the following tips.

  • Keywords Are Your Basis. — Just as every house has the ideal type of foundation for its surroundings, so too does every SEO campaign need a solid foundation. Keywords are going to be this foundation. From your website to your social media posts, keywords will help you achieve better rankings, which in turn will place your contracting business in front of a wider audience. Through audience and industry research you can discover what keyword terms should be naturally included within your content. For example, let’s say that you are general contractor in Aiken, South Carolina. As such, the home page of your website should include the phrase, “Aiken, South Carolina general contractor.” Conversely you might design an SEO friendly social media campaign that leverages local hashtags to attract additional business. For example, you might use #generalcontractor or #Aikenrenovations.

 

  • Local SEO Is Always Needed. — Unless you own a contracting business that has subsidiaries throughout the country, you want to make sure that your digital marketing efforts always have a local SEO component. If you do own a contracting business with subsidiaries throughout the country, then you will need to make sure that each location has a local SEO component. Enjoying the benefits of local SEO starts with claiming your Google My Business page. If you want to appear on GoogleMaps, then you will need to claim your free Google My Business listing. Once you have claimed your listing, you can build out your profile and add relevant details, such as: hours of operation, address, photos, service information, your website URL, and phone number. Additionally, your page will now be eligible for Google reviews, which will further increase your search engine ranking and place you in front of potential new clients.

 

  • Use SEO To Solidify Your Status As An Industry Expert. — Contractors often face fierce competition; as such, you need to find a way to stand out from the crowd. Fortunately, the right SEO strategy can help you reach new customers, while simultaneously showing the attributes of your business. Through inbound links you can increase the authority and relevance of your website pages. Pages that have more authority will typically receive higher rankings for their optimized search terms. Through blog posts that feature before and after home renovations, or providing insightful tips that include inbound links from your equipment and tool partnerships, you can use SEO to your business advantage.

 

SEO Increases Digital Marketing ROI
The moral of the story is simple, if you want to increase the ROI of your digital marketing efforts, then you need to embrace both local and national SEO best practices. Through SEO you can reach your target audiences, increase your search engine ranking, establish your company as an industry expert, and successfully grow your business. Finally, with the help of SEO you can connect all of your digital marketing efforts to maximize your ROI across all campaigns. From social media posts to email blasts, your website pages to your blog posts, SEO is the common thread that will boost your digital marketing efforts, so that your contracting business can continue to thrive.

 

blogging, news

Growing Your Plumbing Business Starts With Reliable Tools

Growing a plumbing business is hard work. Competition is fierce, and in an age of DIY home improvement projects, far too often people think that they can resolve their plumbing issues only to discover that they have made things far worse. Fortunately, for every DIY mishap there is a business opportunity to provide exceptional service.

4 Tips To Grow Your Plumbing Business
From email marketing to word of mouth referrals, there are several steps that you can take to start growing your plumbing business.

  1. Use Reliable Tools.  Growing any business starts with the right tools, and plumbing isn’t an exception. You can’t expect to exceed a customer’s expectations, or to resolve their plumbing issues, if you are using faulty tools. From your pipe cutters to your crimping tools, every single item in your truck and toolbox needs to be the highest quality. WHEELER-REX offers the best pipe tools in the business to help you grow your plumbing company into a local or national force to be reckoned with. Whether you focus on large commercial jobs, want to become the go-to plumbing company for condos and HOAs, or you prefer the diversity of working on all types of residential projects, WHEELER-REX can ensure that you have the tools needed to succeed.

 

  1. Find Your Niche.  Speaking of focusing on certain types of projects, the easiest way to grow your plumbing business is to discover your specific niche. Will you focus on repairing sanitary equipment? Do you want to focus on installation products? Should your company become experts at installing an entire plumbing system for a house or commercial building? No matter the answer, if you want to grow your business in a cost and time effective manner, then you need to focus on one niche sector at a time.

 

  1. Always Submit Essential Documents On Time.  Contractors are notorious for trying to avoid paperwork like the plague. When working with a builder, you should submit all necessary forms on time. This includes submitting any plumbing clearance certificates, forms, guides, and proposals. By submitting this essential paperwork on time, you can gain a reputation as a reliable plumber who is easy to work with; this reputation will help you to more easily grow your business. Speaking of important documents, don’t forget to fill out the warranties on all of your essential tools and products.

 

  1. Offer An Incentive For Word Of Mouth Growth.  Word of mouth marketing is one of the most cost effective ways to grow a business. Why? Simply put it doesn’t cost you a penny. However, in order for word of mouth marketing to work, you need to offer your customers a valuable incentive. Whether it is a referral punch card that offers a discount on future services or early access to future promotions, your clients need to know that you will reward them for helping you. As part of this step, make sure that you have a memorable logo, a catchy slogan that succinctly describes your services, an SEO enhanced website, and great reviews on Yelp, Google, and Angie’s List. If you don’t have a cohesive business presence that supports your customers’ claims, then their referrals won’t lead anywhere. In other words, your future clients need to be able to find you easily via phone, email, online, and social media.

 

“Don’t Put Off Tomorrow What You Can Do Today.”
With the above four tips at the ready, growing your business doesn’t have to be something that you simply talk about. Instead, you can take action to begin a successful expansion into new local or national markets. Start with the right tools, identify your niche market, submit all paperwork on time to avoid costly project delays, and give back to your customers so that free word of mouth marketing can work to your advantage. Through these four steps you can and will help your plumbing business reach new heights.

Want to know where you can buy the best pipe tools in the business? Use our locator to find a distributor near you.

blogging, news

Online Reviews: Just How Important Are They To Growing Your Plumbing Business?

Did you know that 91 percent of consumers read online reviews on a regular basis? Not only do the majority of people read online reviews before choosing a business, but 74 percent of consumers say that positive reviews increase their trust of local businesses.

If these statistics weren’t enough to convince you of the importance of online reviews, then you should know that 84 percent of people trust online reviews as much as they trust the recommendation of a family member, friend, or colleague. In other words, if you want to grow your plumbing business, then you need to take the time needed to gather positive online reviews from your existing customers.

Where Should You Have Online Reviews?
The three “big hitters” for online reviews are Facebook, Google, and Yelp. In fact, the majority of consumers often turn to these three sites to determine if they want to purchase products or services from a local business. While you might be tempted to only focus on one of the three sites, studies show that all three offer different advantages.

Facebook reviews can help you to:

  • Increase your social media following, which is especially beneficial if you want to complete any social media advertising campaigns.
  • Create transparency and inspire trust in your plumbing business.
  • Improve your digital footprint. A larger digital footprint makes it easier for new customers to find your plumbing services.

 

Google reviews can deliver the following benefits:

  • Build trust and credibility, which are two vital components of the consumer’s decision making process and buyer’s journey.
  • Make it easier for vendors to connect with you, so that you can have access to the latest and best plumbing tools like the whole line of WHEELER-REX tubing cutters, threading machines and hydrostatic test pumps.
  • Increase your SEO ranking. Google reviews play an important role in determining where your website will rank for both national and local searches.
  • Expand your local business by providing “social proof.” Whether it is through an online search or GoogleMaps, Google is the first place where many of your potential customers will see your plumbing business. The number and quality of your reviews will greatly increase the likelihood that prospects will choose your business.

 

Yelp reviews can introduce you to a different customer base, while simultaneously offering the following benefits: 

  • Positive Yelp reviews will lead new customers to your site to deliver higher click-through rates and an increase in the number of unique visitors. While the intricacies of Google’s search algorithm are a bit of a mystery, it is widely known that high click-through rates, coupled with a high number of unique visitors, leads to a better search ranking. Ranking higher in search results can and will lead to an increase in customers.
  • Yelp has been shown to increase annual revenues for various types of businesses. In fact, a recent study showed that business owners who actively advertised on Yelp and managed their Yelp pages saw an average of $23,000 in annual revenues from Yelp.

 

How Can You Ask For Customer Reviews?
If you don’t ask, then you won’t receive. In other words, if you don’t actively encourage your existing customers to leave reviews, then they probably won’t do so on their own. With this in mind, the numbers are on your side; 70 percent of people are typically willing to leave online reviews simply because a business asked them to. This means that you must not only be proactive, but you must also make it easy for your customers to leave reviews.

Whenever you complete a residential or commercial plumbing job, ask your customer to leave either a Google, Yelp, or Facebook review. You can then remind them of the importance of their opinion with a follow-up email or on the paper invoice that you deliver at the end of the job. You can make it even easier for your customers to leave reviews with a step-by-step guide on your website, as well as the necessary links. Finally, if you send out a weekly or monthly newsletter, then don’t forget to include a call to action that asks for customer reviews. No matter how you choose to do it, make sure that you ask your customers for their reviews so that you can successfully grow your plumbing business.

events, news, products

Helping the Next Generation Get Their Start

HCC Competition

One of the most exciting events on the trade show circuit is the National Craft Championships at the ABC Show. This event brings over 200 students and trainees together to challenge each other in contests ranging across 15 skilled trades. The winners of the NCC can truly say that they are the best of the best, until the next competition anyway!

At WHEELER-REX we’re always looking for opportunities to help people get started, grow, and learn in their careers; whether in plumbing, pipefitting, or water works. Skilled tradespeople are more necessary today than ever.

For the Pipefitting and Plumbing competitions, WHEELER-REX is proud to help by supplying our high-performance pipe threading machines. We make some of the best equipment in the business, and we’re proud to give the students at the NCC hands-on experience with it.

The NCC is a great way to get trainees and students excited about their craft and encourage other young people to join their ranks and find a great career in the trades.

For more information about the competition, check out

http://ncc.abc.org/

and if you’re at the show, see us at Booth #412.

Contact us:
wheeler@wheelerrex.com
1-800-321-7950

announcements, events, news

Trade Show 2018 Schedule: Experience WHEELER-REX Quality in Person

WHEELER-REX Tradeshow Backdrop

You know we take quality personally, and the best way to experience WHEELER-REX quality is in person. We’ll be at the following shows this year, so stop by and experience the difference yourself!

Check back often to see what new shows we’re going to.

Omni Distributor Meetings                February 4-6              Palm Desert, CA

ARA Show                                                   February 18-21          New Orleans, LA

WASDA Annual Meeting                      February 25-28         Palm Desert, CA

ABC/Nat’l Craft Championship         March 18-22              Long Beach, CA

CMPX                                                            March 21-23              Toronto, ON, Canada

Standard Plumbing Show                    March 22                     Sandy, UT

AWWA Trade Show                                June 11-14                    Las Vegas, NV

AFSA Trade Show                                   October 2 – 3             Washington, D.C.

Net Plus Annual Meeting                    October 7-9                Phoenix, AZ

Service World Expo                               October 10-12            Las Vegas, NV

WASDA Fall Meeting                            October 15-17            Indianapolis, IN

STAFDA                                                      October 28-30          Phoenix , AZ

Equity Annual Meeting                       October 29-31           Chicago, IL

ASA                                                              Oct. 31-Nov.2             Scottsdale, AZ

Follow us Facebook/Twitter/Instagram to get updates.

Please contact wr.support@wheelerrex.com 
or call 1-800-321-7950 for more Trade Show information.

announcements, events, news

Our Demo Van is Coming Your Way…

EVENT INFO

WHEELER-REX Demo Van Interior product demo

Counter Days Upcoming:

 


2018 Stops:

  • APRIL -Oregon, Washington, Idaho
  • MAY – Idaho, Colorado, Kansas, Missouri
  • JUNE – TBD
  • JULY – TBD
  • AUGUST – TBD
  • SEPTEMBER – TBD
  • OCTOBER – TBD
  • NOVEMBER – TBD
  • DECEMBER – TBD

 


WHEELER-REX Demo Van

And it’s loaded with tons of new products. Come out and experience the WHEELER-REX difference for yourself. Our sales staff is on hand at every stop to demonstrate how WHEELER-REX quality can make your work easier and to answer any questions you might have about how a product is used, our excellent customer support, and anything else they can help you with.

WHEELER-REX Demo Van Interior

We take quality personally, and the best way to experience WHEELER-REX quality is in person, so stop by when the van rolls through your town.

Follow us Facebook/Twitter/Instagram to get updates.

If you want the demo van to stop in your town, please contact wr.support@wheelerrex.com
or call 1-800-321-7950.

 

 

news, products

Close-Quarters Tubing Cutter: Cut up to 2-3/8” With Ease

WHEELER-REX 4992 Close-Quarters Tubing CutterContractors and other professionals know that when it comes to some specific jobs, working in tight spaces can’t be avoided. If you work on plumbing, air conditioning, or commercial boilers WHEELER-REX’s new Close-Quarters Tubing Cutter can make things a lot easier.

The new Model 4992 is the perfect solution when you need to cut but just don’t have room, because it needs minimal swing space to do its job. This feature makes it ideal for working underneath vanities, close to walls, wastes and overflows, and other confined spaces. Using the Close-Quarters Tubing Cutter prevents sawing, so you avoid loose joints.

WHEELER-REX 4992 Close-Quarters Tubing Cutter
Four rollers help create more stable cut.

The Model 4992 is adjustable from 1/4” to 2-3/8” outer diameter for non-ferrous tubing and plastic pipe with the included cutter wheel for plastic. And it cuts thin wall materials, like traps and tailpieces without distortion.

WHEELER-REX 4992 Close-Quarters Tubing Cutter cutting wheel change.
No tool required for fast wheel change.
WHEELER-REX Replacement blade of plastic No. 8033.
Replacement blade of plastic No. 8033.

 

WHEELER-REX Standard replacement blade No. 8038
Standard replacement blade No. 8038.

The WHEELER-REX Model 4992 Close-Quarters Tubing Cutter, American-made and we take quality personally.

Contact us:
wheeler@wheelerrex.com
1-800-321-7950

announcements, blogging, news, pr

Welcome to WHEELER-REX News!

Welcome to WHEELER-REX’s News and Events page- your source for WHEELER-REX news and specials in real time!

WHEELER-REX offers a complete line of pipe tools for the piping professional. But here’s what really sets WHEELER-REX apart from other makers of tools. We know it’s more than just a tool. It’s your livelihood. It’s your reputation. It’s your mortgage. It’s your daughter’s dance lessons. You need tools as serious about your work as you are. You need WHEELER-REX tools.

In 1988, Wheeler became part of the Rex Industries family. Rex Industries produces the highest quality and largest variety of pipe threading machines in the world. Rex has developed advanced threader features such as oiling through the die head, auto-open die heads, notch-type quick adjustments, and ball detent die location. The well-known Rex quality is backed up by the best warranty in the business.

WHEELER-REX products are sold exclusively through our extensive network of authorized distributors and service centers. To find your nearest location, contact 800-321-7950 or complete and submit our contact form for a fast response.

Simply put, WHEELER-REX makes the hardest working pipe tools. Period.