In the old days, contractors would often build their businesses solely through word of mouth referrals. These referrals would come from existing clients who would point their friends and family towards the Yellow Pages, where the contractor’s contact information and maybe a quarter page ad would be listed. To further aid business growth, contractors would also use billboards or lawn signs to advertise their in-progress and completed projects. As the days progressed, the lawn signs and billboards saw the addition of websites, social media pages, and online reviews. Together, all of these tactics form crucial components of any contractor’s marketing efforts. However, in today’s world, if you want to grow your business, then you need to remember the importance of SEO.
Digital Marketing Is Only As Good As The SEO It Implements
Did you know that your digital marketing efforts are in vain if you aren’t reaching the right audience? Did you also know, that you can only reach the right audiences through SEO best practices? Before you panic about your lack of SEO, take a deep breath and remember that SEO can and should be easy to implement thanks to the following tips.
- Keywords Are Your Basis. — Just as every house has the ideal type of foundation for its surroundings, so too does every SEO campaign need a solid foundation. Keywords are going to be this foundation. From your website to your social media posts, keywords will help you achieve better rankings, which in turn will place your contracting business in front of a wider audience. Through audience and industry research you can discover what keyword terms should be naturally included within your content. For example, let’s say that you are general contractor in Aiken, South Carolina. As such, the home page of your website should include the phrase, “Aiken, South Carolina general contractor.” Conversely you might design an SEO friendly social media campaign that leverages local hashtags to attract additional business. For example, you might use #generalcontractor or #Aikenrenovations.
- Local SEO Is Always Needed. — Unless you own a contracting business that has subsidiaries throughout the country, you want to make sure that your digital marketing efforts always have a local SEO component. If you do own a contracting business with subsidiaries throughout the country, then you will need to make sure that each location has a local SEO component. Enjoying the benefits of local SEO starts with claiming your Google My Business page. If you want to appear on GoogleMaps, then you will need to claim your free Google My Business listing. Once you have claimed your listing, you can build out your profile and add relevant details, such as: hours of operation, address, photos, service information, your website URL, and phone number. Additionally, your page will now be eligible for Google reviews, which will further increase your search engine ranking and place you in front of potential new clients.
- Use SEO To Solidify Your Status As An Industry Expert. — Contractors often face fierce competition; as such, you need to find a way to stand out from the crowd. Fortunately, the right SEO strategy can help you reach new customers, while simultaneously showing the attributes of your business. Through inbound links you can increase the authority and relevance of your website pages. Pages that have more authority will typically receive higher rankings for their optimized search terms. Through blog posts that feature before and after home renovations, or providing insightful tips that include inbound links from your equipment and tool partnerships, you can use SEO to your business advantage.
SEO Increases Digital Marketing ROI
The moral of the story is simple, if you want to increase the ROI of your digital marketing efforts, then you need to embrace both local and national SEO best practices. Through SEO you can reach your target audiences, increase your search engine ranking, establish your company as an industry expert, and successfully grow your business. Finally, with the help of SEO you can connect all of your digital marketing efforts to maximize your ROI across all campaigns. From social media posts to email blasts, your website pages to your blog posts, SEO is the common thread that will boost your digital marketing efforts, so that your contracting business can continue to thrive.