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Growing Your Plumbing Business Starts With Reliable Tools

Growing a plumbing business is hard work. Competition is fierce, and in an age of DIY home improvement projects, far too often people think that they can resolve their plumbing issues only to discover that they have made things far worse. Fortunately, for every DIY mishap there is a business opportunity to provide exceptional service.

4 Tips To Grow Your Plumbing Business
From email marketing to word of mouth referrals, there are several steps that you can take to start growing your plumbing business.

  1. Use Reliable Tools.  Growing any business starts with the right tools, and plumbing isn’t an exception. You can’t expect to exceed a customer’s expectations, or to resolve their plumbing issues, if you are using faulty tools. From your pipe cutters to your crimping tools, every single item in your truck and toolbox needs to be the highest quality. WHEELER-REX offers the best pipe tools in the business to help you grow your plumbing company into a local or national force to be reckoned with. Whether you focus on large commercial jobs, want to become the go-to plumbing company for condos and HOAs, or you prefer the diversity of working on all types of residential projects, WHEELER-REX can ensure that you have the tools needed to succeed.

 

  1. Find Your Niche.  Speaking of focusing on certain types of projects, the easiest way to grow your plumbing business is to discover your specific niche. Will you focus on repairing sanitary equipment? Do you want to focus on installation products? Should your company become experts at installing an entire plumbing system for a house or commercial building? No matter the answer, if you want to grow your business in a cost and time effective manner, then you need to focus on one niche sector at a time.

 

  1. Always Submit Essential Documents On Time.  Contractors are notorious for trying to avoid paperwork like the plague. When working with a builder, you should submit all necessary forms on time. This includes submitting any plumbing clearance certificates, forms, guides, and proposals. By submitting this essential paperwork on time, you can gain a reputation as a reliable plumber who is easy to work with; this reputation will help you to more easily grow your business. Speaking of important documents, don’t forget to fill out the warranties on all of your essential tools and products.

 

  1. Offer An Incentive For Word Of Mouth Growth.  Word of mouth marketing is one of the most cost effective ways to grow a business. Why? Simply put it doesn’t cost you a penny. However, in order for word of mouth marketing to work, you need to offer your customers a valuable incentive. Whether it is a referral punch card that offers a discount on future services or early access to future promotions, your clients need to know that you will reward them for helping you. As part of this step, make sure that you have a memorable logo, a catchy slogan that succinctly describes your services, an SEO enhanced website, and great reviews on Yelp, Google, and Angie’s List. If you don’t have a cohesive business presence that supports your customers’ claims, then their referrals won’t lead anywhere. In other words, your future clients need to be able to find you easily via phone, email, online, and social media.

 

“Don’t Put Off Tomorrow What You Can Do Today.”
With the above four tips at the ready, growing your business doesn’t have to be something that you simply talk about. Instead, you can take action to begin a successful expansion into new local or national markets. Start with the right tools, identify your niche market, submit all paperwork on time to avoid costly project delays, and give back to your customers so that free word of mouth marketing can work to your advantage. Through these four steps you can and will help your plumbing business reach new heights.

Want to know where you can buy the best pipe tools in the business? Use our locator to find a distributor near you.

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Online Reviews: Just How Important Are They To Growing Your Plumbing Business?

Did you know that 91 percent of consumers read online reviews on a regular basis? Not only do the majority of people read online reviews before choosing a business, but 74 percent of consumers say that positive reviews increase their trust of local businesses.

If these statistics weren’t enough to convince you of the importance of online reviews, then you should know that 84 percent of people trust online reviews as much as they trust the recommendation of a family member, friend, or colleague. In other words, if you want to grow your plumbing business, then you need to take the time needed to gather positive online reviews from your existing customers.

Where Should You Have Online Reviews?
The three “big hitters” for online reviews are Facebook, Google, and Yelp. In fact, the majority of consumers often turn to these three sites to determine if they want to purchase products or services from a local business. While you might be tempted to only focus on one of the three sites, studies show that all three offer different advantages.

Facebook reviews can help you to:

  • Increase your social media following, which is especially beneficial if you want to complete any social media advertising campaigns.
  • Create transparency and inspire trust in your plumbing business.
  • Improve your digital footprint. A larger digital footprint makes it easier for new customers to find your plumbing services.

 

Google reviews can deliver the following benefits:

  • Build trust and credibility, which are two vital components of the consumer’s decision making process and buyer’s journey.
  • Make it easier for vendors to connect with you, so that you can have access to the latest and best plumbing tools like the whole line of WHEELER-REX tubing cutters, threading machines and hydrostatic test pumps.
  • Increase your SEO ranking. Google reviews play an important role in determining where your website will rank for both national and local searches.
  • Expand your local business by providing “social proof.” Whether it is through an online search or GoogleMaps, Google is the first place where many of your potential customers will see your plumbing business. The number and quality of your reviews will greatly increase the likelihood that prospects will choose your business.

 

Yelp reviews can introduce you to a different customer base, while simultaneously offering the following benefits: 

  • Positive Yelp reviews will lead new customers to your site to deliver higher click-through rates and an increase in the number of unique visitors. While the intricacies of Google’s search algorithm are a bit of a mystery, it is widely known that high click-through rates, coupled with a high number of unique visitors, leads to a better search ranking. Ranking higher in search results can and will lead to an increase in customers.
  • Yelp has been shown to increase annual revenues for various types of businesses. In fact, a recent study showed that business owners who actively advertised on Yelp and managed their Yelp pages saw an average of $23,000 in annual revenues from Yelp.

 

How Can You Ask For Customer Reviews?
If you don’t ask, then you won’t receive. In other words, if you don’t actively encourage your existing customers to leave reviews, then they probably won’t do so on their own. With this in mind, the numbers are on your side; 70 percent of people are typically willing to leave online reviews simply because a business asked them to. This means that you must not only be proactive, but you must also make it easy for your customers to leave reviews.

Whenever you complete a residential or commercial plumbing job, ask your customer to leave either a Google, Yelp, or Facebook review. You can then remind them of the importance of their opinion with a follow-up email or on the paper invoice that you deliver at the end of the job. You can make it even easier for your customers to leave reviews with a step-by-step guide on your website, as well as the necessary links. Finally, if you send out a weekly or monthly newsletter, then don’t forget to include a call to action that asks for customer reviews. No matter how you choose to do it, make sure that you ask your customers for their reviews so that you can successfully grow your plumbing business.